Leju Expands Partnerships with Tencent, Weibo and Focus Media

Leju a China-based online real-estate services provider, said Tuesday it is expanding its 2017 advertising product strategy in cooperation with Tencent, Weibo (WB) and Focus Media (FMCN), all digital media outfits.

Leju said it plans new cross-platform marketing for real estate and home furnishings, combining property-purchase and social network user data to improve customer targeting, user experience and marketing effectiveness.

These new products include advertising based on news feed, location, search results, social network and live-video streaming across PC and mobile platforms.

Leave a Comment